Write and publish your blog, ads, newsletter and social in one place, then see which pieces brought customers.
A person reads every email and writes back.
Most AI tools stop at the draft. The draft is the easy part. Scroll through one piece as it moves through Standfirst.
Why onboarding emails get ignored
Most welcome emails are opened once and then ignored.
The fix starts with one clear promise in the first line.
Here is what three teams changed, and what it did.
10.01
It reads your personas, positioning and competitors before it writes a word.
Outline
10.03
It finds what people search for, then builds the outline around one to three clear points.
10.04
Headings, links, dates and banned phrases are checked before anything can publish.
Top piece: Why onboarding emails get ignored
10.09
Views from Google Analytics 4 land on the piece that earned them.
Write a follow-up on open rates
Your best piece this month, 3x the average views.
Take a lookAdd an FAQ to the pricing guide
Search terms ask questions it does not answer.
Take a look10.12
Each suggestion says why it is there and links to the fix.
Standfirst starts from what people type into search, then sorts it by intent, persona and channel. One keyword system serves your blog, your social posts and your ads.
Content impact puts every channel on one page: what you published, what it earned, and what changed since last month.
Content impact
| Piece | Channel | Views |
|---|---|---|
| Why onboarding emails get ignored | Blog | 4,210 |
| Five welcome emails that worked | Newsletter | 2,880 |
| Open rates, one year in | 1,640 |
Next: a follow-up on open rates
Your best piece this month, 3x the average views.
Example workspace
Personas, positioning and tracked competitors go into every draft, so drafts start in your voice.
Each piece is built on one to three points specific enough to argue with. With thin inputs, it writes fewer and sharper ones.
The answer comes first, then real tables, dated sources and an FAQ, all as plain text in the HTML.
Standfirst reads your live site the way a search engine does and flags pages that break your policy or go stale.
Each workspace keeps one brand's voice, content and channels apart. The engine and what it learns are shared.
tripprimer is a travel guide site. Standfirst researches, writes, checks and maintains every guide on it.
Visit tripprimer(opens in a new tab)243guides live
Every one re-verified
As of October 2026
You cover a topic where readers compare options, and your site has stalled at a few dozen posts. Standfirst takes it to hundreds of maintained pages without a newsroom.
One or two people cover search, social and email for a product. You get the research, the drafts and the reporting in one place, in your voice, on a steady cadence.
Several brands, each with its own positioning and channels. Workspaces keep them apart while the engine is shared.
A product with a person behind it. Standfirst is the software. The first workspaces are set up by hand, around your own positioning.
No. Travel is the first live customer because it is a hard test: prices, dates and rules change every week. The same pipeline works for any niche where readers compare options before they decide.
Every page answers the question first, then gives tables with real figures, dated sources and an FAQ, all as plain text in the HTML. Those are the parts search engines and AI answer engines can read and quote.
Standfirst keeps checking them. Each page carries a verified-on date that moves when its facts are rechecked.
A standfirst is the newspaper term for the lines under a headline that give the answer before the article begins. Pages made with Standfirst open the same way.